ABOUT A B C 

a b c is a Vienna-based—and since 2022 also Paris-based—public relations and communications consultancy working across architecture, design, and the arts. Founded by Ana Berlin in 2012, a b c specialises in international PR strategy, curated press trips, bespoke workshops, and strategic consultancy for companies and institutions operating at the intersection of architecture, culture and design.

With a strong international network, a b c designs and delivers tailored communications strategies for cultural institutions, commercial galleries, biennales, manufacturers, design fairs, architects, and property developers across Europe. A key focus of the studio’s work lies in the conception and execution of international press trips, connecting clients with leading journalists, editors, and opinion leaders to generate meaningful, long-term visibility.

Ana Berlin founded a b c after living in the US and France, where she studied, worked as a journalist, and taught at the Sorbonne in Paris. Upon returning to Vienna, she identified the need for a more forward-thinking, intelligent approach to communications in the cultural sector. Since 2012 she built a like-minded team of experts offering out-of-the-box PR strategies, consultancy, and knowledge-driven formats that help clients stay ahead of the curve. In 2022, Ana expanded a b c with a Paris office, reinforcing international exchange and collaboration.

In 2022, Ana published Kiss the Messenger – The ABC of Public Relations, a German-language PR handbook tailored to solo entrepreneurs and small teams seeking to sharpen their public profile. Due to strong interest, she is currently working on an English-language second edition. Remaining copies of the first edition are available via POOL Publishing and VfMK.

Alongside client work, Ana regularly activates her industry access through design-industry knowledge articles, workshops, and the a b c podcast, offering behind-the-scenes insights into the worlds of art, architecture, and design. Updates and commentary can be followed on Instagram and LinkedIn.

SERVICES 

a b c develops strategic PR and communications concepts aligned with your business objectives. Through in-depth analysis, we help articulate your brand position and translate it into compelling narratives, international media strategies, and targeted communication formats.

Our work spans PR strategy, international press trips, workshops, and consultancy, always grounded in long-term thinking rather than short-term noise. We prioritise trusted, lasting client relationships—many of which have grown over years—and are driven by curiosity, cultural relevance, and the ambition to create impactful campaigns that keep you one step ahead.

Cultural Consultancy & Brand Strategy
Cultural Activations & Publications
Media & Press Relations 
Curated Press Trips 
Digital & Social Media
Sponsorship & Partnerships 
Media Training & Workshops 


 

TO ORDER THE BOOK

Kiss the Messenger - The ABC of Public Relations is a handbook written in German for public relations and media work, tailored to the needs of architects, designers, photographers, graphic artists, visual artists, project managers, start-ups - in short, to entrepreneurs who strive for more publicity for their content as a one-woman show or in a team.


180 pages

Softcover with ribbon

16 x 21 cm

15 Euro

978-3-9504596-8-5

 

ORDER at (click) Pool Publishings