As a specialist in public relations, we at a b c have been working at the intersection of architecture, design and art since 2011. Years of experience have enabled us to gain valuable insight into these fields and more. Combined with customised concepts, we form the link to effective media work, acquisitions and new markets in this swiftly changing world. Architects, designers, art foundations and festivals are just as much a part of our client portfolio as national pavilions at biennials, manufacturers and the public sector.

We offer classic PR methods such as mailings and press conferences, media cooperation and international press trips. Today, a major part of our work includes developing strategies and content for social media channels, our clients’ web presence and consultancy on printed matters. We function best by keeping out-of-the-box solutions in mind and by cultivating trusted relationships with our clients, most of whom have been working with us for many years.

We are inspired by the idea of an exciting future, of networking our clients with people, trends and channels that keep us challenged and you ahead of the curve. Based in Vienna, a b c has greatly expanded its network, with collaborators and clients in Berlin, Ljubljana, London and Paris.


Kiss the Messenger - The ABC of Public Relations is a handbook written in German for public relations and media work, tailored to the needs of architects, designers, photographers, graphic artists, artists, project managers, start-ups - in short, to entrepreneurs who strive for more publicity for their content as a one-man show or in a team.

Ana Berlin is founder of the PR agency a b c works and based in Vienna. She is spezialized in clients and projects in architecture, art, design, literature and the creative industries.

Guide (German)

180 pages

Softcover with ribbon

16 x 21 cm

15 Euro


ORDER at (click) Pool Publishings


a b c

Ana Berlin + Crew

Stiegengasse 2/3
A-1060 Vienna

t. +43 660 47 53 818

Zusätzliche Informationen gemäß §5
Firmenbuchno. FN 043495381
Sitz und Gerichtsstand Wien
Handelsgericht Wien
UID Nr. ATU67176799