a b c works is a Vienna-based international public relations and communications consultancy working across architecture, design and the arts. Founded by Ana Berlin in 2012, a b c works has delivered tailored strategic communications campaigns and expert guidance to prestigious clients such as cultural institutions, commercial galleries, biennales, manufacturers, design fairs, architects and property developers across Europe.


We create strategic communication campaigns that are aligned to your business objectives. By analyzing your business goals, we will help you articulate your brand and translate it into creative communication campaigns for your target audiences.

We function best by cultivating trusted relationships with our clients, most of whom have been working with us for many years. We are inspired by the idea of an exciting future and impactful campaigns that keep us challenged, and you ahead of the curve.

Cultural consultancy & brand strategy
Cultural activations & enlivenment campaigns
Media relations
Digital & social media
Sponsorship & partnerships
Marketing & advertising
Corporate communications
Media training & workshops

Ana Berlin founded a b c works in 2012, after living in the US & France where she worked as a journalist and taught at the Sorbonne in Paris. After moving back to Vienna Ana believed it was time for a new approach to communications for the cultural sector, and built a like-minded team of experts who provide out of the box solutions to keep a b c’s clients ahead of the curve.

Ana has recently published ‘Kiss the Messenger - The ABC of Public Relations’, a PR handbook tailored to the needs of architects, designers, photographers, graphic artists, artists, project managers and start-ups - in short, individual/ small team entrepreneurs who are striving to raise their profile.


Kiss the Messenger - The ABC of Public Relations is a handbook written in German for public relations and media work, tailored to the needs of architects, designers, photographers, graphic artists, artists, project managers, start-ups - in short, to entrepreneurs who strive for more publicity for their content as a one-man show or in a team.

Ana Berlin is founder of the PR agency a b c works and based in Vienna. She is spezialized in clients and projects in architecture, art, design, literature and the creative industries.

Guide (German)

180 pages

Softcover with ribbon

16 x 21 cm

15 Euro


ORDER at (click) Pool Publishings


a b c

Ana Berlin + Crew

Stiegengasse 2/3
A-1060 Vienna

t. +43 660 47 53 818

Zusätzliche Informationen gemäß §5
Firmenbuchno. FN 043495381
Sitz und Gerichtsstand Wien
Handelsgericht Wien
UID Nr. ATU67176799